Dating Help For 40+
You've mastered life.
Now let's master love.
Watch On YouTube
For singles 40+ Who Want To Find Love
Dear Friend,
You’ve mastered life… Now let’s master love!
Dating over 40 can feel vulnerable — the apps, the swipes, the mixed signals. Some nights, staying in your warm bed with Netflix feels easier than hoping or starting again.
And I get it. It feels safer. But it won’t bring the love you deserve to your door.
The XOXO40 Audit was born from real heartbreak, real lessons, and the moment it all clicked. It reveals your patterns, your strengths, and the blind spots quietly shaping your dating life.
It brings back the clarity and confidence you thought you lost.
You deserve a love that meets you with the same effort, maturity, and intention you give.
You deserve someone who shows up — fully.
And they are out there.
But first, let’s return to you.
Because love at this stage isn’t luck — it’s awareness, alignment, and intention.
Take the XOXO40 Audit →
Let’s reclaim your clarity, your confidence, and your next great love.
Sincerely,
Sandra
Learn your dating patterns.
Watch XOXO40 on YouTube
Participate in conversations with relationship experts, real couples, and influencers exploring the many facets of modern dating.
Share Feelings, Not Just Values
We are focused on:
  • Creating a dating experience that feels right;
  • Teaching couples how to communicate their needs;
  • Choosing better matches;
A faster way to find your partner.
Practical Guidance
We provide you with:
  • Profile tips;
  • Swiping strategies;
  • Moving from chat to real dates;
  • Everything is actionable and clear.
No theory, no fluff—just strategies to get you dating!
XOXO40 Coaching
Our coaching will help you:
  • Build a better profile;
  • Review potential matches;
  • Plan your dates.
Save time. Reduce stress. Reach your goals much faster!
Learn how to find your match…
Book A Coaching Session
We help set up your profile, choose matches, give communication advice, date planning and more.
1. Clarity & Confidence
Get clear on what you want, how to express it, and how to show up as your real, grounded self — no scripts, no performing.
2. Better Matches
Use dating apps confidently and intentionally. Spot emotionally healthy partners early. Eliminate time-wasters fast.
3. Emotional Ease & Real Progress
Replace anxiety with calm, rebuild trust in yourself, and move forward with purpose and maturity.
4. Better Dates
Plan each date in advance by picking the right format and venue. Understand the warning signs but be open to the possibility of a great experience.
Your first session is free.
Real Stories from Our Community
"I'd been on dating platforms for over 2 years with no real success. I'd made a decision to get serious or delete my profile. Sandra helped me revise my entire strategy and taught me how to stop wasting time making the same mistakes."
— Linda, 49
"I was getting the first date but struggling to get a second. Sandra quickly figured out what I was doing wrong and helped me turn it around. I'm much more comfortable and making a better impression on my first date and yes, getting that second one."
— Jon, 52
"I'd been widowed for five years and couldn't imagine dating again. xoxo40 helped me understand that honoring my late husband's memory and opening myself to new love weren't mutually exclusive. I'm now in a beautiful relationship with someone who respects my journey."
— Patricia, 56
Join the XOXO40 Newsletter - Heart Hub
You get:
Coaching discounts
Heart Hub-only tips
Profile Templates
Date Tracker Forms
No fluff. No spam. No judgement. Just support!
XOXO40 EI DATING AUDIT™
A signature emotional-intelligence assessment for mature, intentional daters.
This audit helps singles 40+ understand how they show up emotionally, communicate attraction, choose partners, and navigate connection.

It reveals your strengths, blind spots, and the patterns shaping your dating results.
Learn your dating patterns.
About Us
Sandra Hamilton - Founder, Coach
Christopher Strachan - Producer, Coach
This isn't about settling or compromising. It's about building a relationship that honors everything you've learned, everything you've survived, and everything you still dream about. It's about finding someone who sees your history not as baggage but as beautiful evidence of a life fully lived.
Strategies to find your match.

Created with love by Sandra Hamilton & Christopher Strachan.
© 2025 XOXO40. All rights reserved.
Privacy Policy
  1. Overview XOXO40 (“we,” “us,” “our”) provides dating education, coaching resources, and related content. This Privacy Policy explains what information we collect, how we use it, and your rights. We keep things simple: we currently collect very little personal information and we do not request sensitive dating details, photos, or payment information at this time.
  1. Information We Collect Information you provide directly Email address (when you sign up for newsletters, updates, or contact us)
Messages you send us through email or social media
Information collected automatically Basic website analytics (such as page views or device type) These may be collected through your browser or through third-party tools like TikTok or YouTube pixels.
We DO NOT collect: Payment information
Photos
Birthdates
Sensitive personal data (sexual orientation, relationship history, etc.)
User-submitted profiles or private dating information
If this changes in the future, we will update this policy before collecting anything new.
3. How We Use Your Information We use your information to: Provide coaching content and updates
  • Communicate with you
  • Improve our website and services
  • Understand general website activity
  • Comply with legal obligations
4. Sharing Your Information We do not sell, rent, or share your personal information. We may use trusted service providers (such as email platforms or analytics tools) who process data on our behalf. They only access the minimum information required.
5. Cookies & Tracking Our website may use cookies from:
  • Our website host
  • TikTok
  • YouTube
  • Basic analytics
You can disable cookies in your browser at any time.
6. Your Rights (Canada + International) You may:
  • Request access to your information
  • Ask us to update or correct your information
  • Ask us to delete your information
Contact love@xoxo40.com with your request.
7. Security We take reasonable measures to protect your information but cannot guarantee absolute security over the internet.
8. Children Our services are for adults 18+ only. We do not knowingly collect data from minors.
9. Changes to This Policy We may update this policy occasionally. The “Last Updated” date will change accordingly.
Terms of Service
  1. Introduction - Welcome to XOXO40. By accessing our website, programs, or content, you agree to these Terms of Service.
  1. Services We provide:
  • Dating coaching
  • Educational content
  • Videos and resources for adults 40+
We do not provide professional psychological, legal, or medical services.
3. No Guarantees - Dating involves personal choice, chemistry, and factors outside of our control. Therefore:
  • We do not guarantee matches
  • We do not guarantee relationship outcomes
  • We do not guarantee success on dating apps
Our content is for guidance, education, and support only.
4. User Responsibilities You agree to:
*Be at least 18
  • Use our services lawfully
  • Not submit sensitive or confidential information through forms or DMs
4. Intellectual Property All content (videos, frameworks, branding, and materials) is owned by XOXO40. You may not copy, sell, or reproduce our materials without permission.
5. External Links We link to external websites (e.g., TikTok, YouTube, dating apps). We are not responsible for their content or policies.
6. Disclaimer & Limitation of Liability You agree that XOXO40 is not responsible for:
  • Outcomes of your personal dating decisions
  • Messages or interactions with other users on dating apps
  • Any emotional, financial, or personal consequences of your relationship choices
7. Our content is educational, not therapeutic or professional.
8. Changes to Services We may update or change the website, programs, or terms at any time.
9. Contact Questions? Email love@xoxo40.com
Coaching Disclaimer
XOXO40 provides dating education, emotional awareness tools, communication strategies, and general coaching support. Our content, coaching, videos, and resources are for educational and informational purposes only.
We are not licensed therapists, psychologists, legal advisors, or medical professionals.
Nothing on this website, our YouTube channel, TikTok, or social media should be interpreted as:
  • Mental health counseling

  • Therapy

  • Medical advice

  • Legal advice

  • A guarantee of dating or relationship outcomes

Dating inherently involves personal decision-making, emotional risk, and variables beyond our control. We support you with clarity and confidence — but you are responsible for your choices and interactions.
By using our services, you understand and agree that:
  • You participate voluntarily

  • You are solely responsible for your relationship decisions

  • XOXO40 is not liable for any outcomes, interactions, or experiences related to dating apps or dating partners

If you need psychological or legal help, please contact a licensed professional.
For questions, email love@xoxo40.com